GR SPORT EVENTS

GR Sport Events – Tailor-made outdoor experiences

GR Sport Events is the branch of GR Mountain that specializes in creating bespoke outdoor events for individuals and companies, delivering unforgettable experiences in the mountains — and far beyond.

Thanks to a team of experts, we design and deliver exclusive events, taking care of every detail with precision:

Adventures on the snow with legendary champions, past and present;
Exclusive stays and gourmet dining in top-tier locations;
Tailored activities for every desire, every level;
One-of-a-kind experience gifts that leave a lasting mark.

Our mission? To go beyond expectations and craft extraordinary moments — where emotion, excellence, and unforgettable memories come together.

Giorgio Rocca – A leading voice in sport and the outdoor world

With a career at the pinnacle of international skiing, Giorgio Rocca is much more than a former champion: he is now a key figure in mountain sports and outdoor lifestyle.

Since 2010, he has also established himself as a successful entrepreneur through GR Mountain, an all-year-round company offering top-tier alpine experiences in some of the most iconic locations across the Alps.

The GR Sport Events branch manages Giorgio’s role as:

Ambassador for media campaigns and brand activations;
Testimonial for projects related to performance and sports;
Special Guest at events, experiences, and PR appointments — both with an active on-site presence and through inspiring speeches and talks.

A unique opportunity to enrich any project with authentic values, compelling storytelling, and a direct connection to elite sport and outdoor culture. Beyond Giorgio Rocca, we offer a carefully selected roster of talents and athletes from the world of snow—and beyond—delivering activations that blend credibility, inspiration, and maximum visibility.

Milano-Cortina 2026 – GR Sport Events is a strategic partner for exclusive snow experiences.

On the road to Milan-Cortina 2026 Winter Olympic Games, GR Sport Events is a strategic partner for creating customized outdoor experiences and activations related to the snow world.

Thanks to a strong network of top experts — including ski instructors, mountain guides, snowboard instructors, and outdoor professionals — along with privileged relationships with host destinations, we offer exclusive and personalized experiences designed to leave a lasting impact on this unprecedented global event.

The main services offered by GR Sport Events in the involved locations:

Recruitment of highly qualified professionals for every activity (ski instructors, mountain guides, snowboard instructors, etc.)
On-site operational management to ensure flawless execution
Coordination of all professionals involved in outdoor activities
Planning and management of guest logistics, including transportation and transfers
Development of creative concepts for media productions, in collaboration with outdoor professionals and production teams
Media productio to enhance and tell the story of the experience through high-impact content

With GR Sport Events, every activation on the snow at Milan-Cortina 2026 becomes a memorable experience, crafted with care, passion, and expertise.

GR Media House – Production of high-impact outdoor content

Within the GR universe, GR Media House was launched in 2019 as a content production company specializing in storytelling for the outdoor world.

Thanks to a highly qualified team with deep knowledge of mountain, lifestyle, and sports dynamics, GR Media House regularly produces content for prestigious brands such as Emporio Armani, Armani Neve, Falconeri, Switzerland Tourism, Intimissimi, Telepass, Hublot, Ducati, Moon Boot, and many more.

Discover some of our projects on Instagram page @grmediahouse_